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Creativity

How would they do it in the cartoons?

Ever noticed how far ahead things are in the cartoons? The Jetsons had access to some pretty amazing technology in […]

Want brilliant? Go for crazy.

Thomas Edison was once asked ‘How many crazy ideas do you have to go through before you hit on a […]

It’s a brilliant idea. It just won’t work in The Real World.

I’ve made a career out of having the kind of ideas that people instantly want to hurl objections at, and […]

Turning your brainstorm into a brainwave.

Brainstorming is great fun, it is creative, it is full of energy and at the end of the process you […]

The people library.

Have you ever wondered how much you know about the people you work with? Apart from their job, what do […]

4 simple rules for brainstorming.

When trying to create the right atmosphere for creativity, it’s a great idea to start with setting up some simple […]

The joy of Square One.

Get some colleagues around a table to generate some fresh ideas and chances are they’ll come up with a few […]

The power of minus one.

Imagine you are a furniture retailer and your suppliers refuse to supply you anymore.  You are a store with no […]

Is everybody creative?

Everybody dreams. No matter how conservative, narrow-minded or literal we may be when we’re awake, when we’re asleep we write, […]