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Why do otherwise brilliant people fail to grasp the full potential of their own idea?
Jerry Seinfeld famously asked ‘Why do dogs chase cars? If they ever caught one… what would it do with it?’
The history of humanity is the story of us tinkering with whatever was lying around at the time.
With innovation we often look for a magic formula - and in the end we eliminate the magic altogether.
Every now and then an opportunity presents itself - so how can you tackle it?
Innovation isn’t hard… it’s just weird. Because it’s the exact opposite of what we’ve always done. After years of minimising […]
Innovation is a pretty sexy topic these days but the sexiest, edgiest most-zeitgeisty innovation of all is Disruptive Innovation; the […]
