Every now and then an opportunity presents itself. The current way of operating is no longer viable. A new way must be found.

This is an opportunity because it takes the focus from the day to day and gives the organization a moment in time to rethink what they do and why they do it.

The challenge may come in the form of a changing market; a competitor changing the game, an edict from above or even an employee discovery – but what makes us great is how we respond to those opportunities.

So often the strategy is to work with what we have and make it fit the new environment, but this is flawed because it assumes that the current way is a logical starting point. By starting with the current model every solution will be grounded in the current reality, rather than seeing brand new opportunities for the future.

Instead why not pretend you are a new organization meeting a new opportunity? This gives you the chance to analyse the environment, identify who your target customers/clients are, identify their needs & wants and then design a number of options for meeting the market (and yes your current model can be one of them).

Then it’s just a matter of selecting the best available model to take you into the future and then creating a plan to transition from the old to the new!

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Written by Lisa Smith

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Lisa is a professional thinker dedicated to helping people unlock their innate creativity and to empower them to think differently – for themselves. She is passionate about building innovative cultures and about harnessing and engaging talent to create thinking communities. Lisa holds an MBA, specialising in organisational change and innovation, which forms the nucleus of her work. She relishes opportunities to share the Minds at Work thinking strategies with government bodies, socially responsible corporate, educators, community groups and farmers, helping them to turn their big ideas into realities.