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Decision Making

Mind your head.

Despite the claims of advertisers, your brain is not an untapped resource of infinite computing power and genius; it’s a […]

According to Aristotle.

Recently, a dear friend of mine was enjoying a bit of a rant: ‘Everyone’s out for themselves’ he yelled, ‘no-one […]

Unbelievable!

This week, many people were angry to learn that claims of a miraculous new cure for cancer were, in fact, […]

Do. Or don’t?

Like most big decisions, ‘Life and Death’ decisions are usually binary: there’s only two items on the menu (do or […]

Deciding in the dark.

Every decision-making tool takes the same first step: assemble all the information. But what if you have to decide before […]

False Judgement.

Last week the pastor of the Faithful Word Baptist Church in Arizona chose World AIDS Day to declare the disease […]

Numb and Number.

Which of these numbers do you prefer:  10? or 100? Ok, it depends. If they represent sales, profits, discounts, bonuses […]

What’s worse than Ebola?

Are you scared of Ebola? I’m not. Sure, I’ve followed the news. I know about the 4000+ fatalities so far… […]

Busy brains, bad decisions.

Given two choices – one sensible, one not-so-much – which would you choose? Believe it or not, it depends what […]