Despite the claims of advertisers, your brain is not an untapped resource of infinite computing power and genius; it’s a weird little electrochemical network that runs on the equivalent of 12 watts.

That’s not enough power to illuminate a glovebox, which is why your brain uses all sorts of dodgy shortcuts just to get through the day.

Truth is, your poor little brain is doing about the best it can, considering, so it’s a good idea to make sure you’re not wasting your 12 watts on stuff you don’t need to think about, for instance:


Speculating what might happen with viruses, terrorists or political dramas wastes precious brainpower and for what? If you’re really worried, why not decide what you’ll do if the worst really does happen and forget about it until it does? Then there’s…


Whenever famous people say, do or wear something stupid they occupy the headspace of anyone who cares to listen; but that’s their job, not yours. Try to avoid anything that includes the words CELEBRITY, SHAME, SECRET or KARDASHIAN.

Anything marked MUST SEE! you really don’t need to see.

Anything marked ‘GRAPHIC’ or ‘DISTURBING’ you’ll wish you hadn’t seen.

And just about everything else is cat videos. Which brings us to…


Empower someone else who’d welcome the challenge to take care of this stuff for you. Toss a coin if you have to. Whatever you do, don’t waste time thinking about it.

Train yourself to ignore all this stuff and you’ll have headspace for the only thing that matters:


Give these your full and careful attention; they alone deserve your total brainpower.

All 12 watts of it.

Avatar photo

Written by Jason Clarke

Twitter LinkedIn

Celebrated author, adventurer, gold medal Olympian and popular TV chef; Jason is none of these things. He is, however, one of the most sought-after creative minds in the country. As founder of Minds at Work, he’s helped people ‘think again’ since the end of the last century, working with clients across Australia in virtually every industry and government sector on issues ranging from creativity and trouble shooting to culture change and leadership.